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Countering Ageism By Changing How We Talk About Aging

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age. Led by the Gerontological Society of America (GSA), the National Center acts on behalf of and amplifies efforts of the ten Leaders of Aging Organizations.

Support the movement to improve public perception of aging and how older people contribute to our society.

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Featured Resources

Learning Center

Learning Center

In our Learning Center you can find a library of learning resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

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Frame of Mind Video Series

Frame of Mind Video Series

This video series features 2-minute videos about the principles to reframe aging.

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Quick Start Guide

Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging narratives.

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Featured News

Featured Event

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Communicating About Nursing Homes  

We know that nursing homes play a vital role in supporting older adults, yet conversations about nursing home care often fall short of communicating the true impact and value of the sector.  To address this, the National Center to Reframe Aging, with its research partner FrameWorks Institute, has developed a new approach to improving how we talk about nursing home care. With support from The John A Hartford Foundation, the National Center created strategies to help providers and advocates navigate too often negative public thinking.

Now, you can access these research-backed strategies through this free, on-demand training course tailored for nursing home providers and advocates. Created in partnership with LeadingAge, this training aligns with the principles to reframe aging and LeadingAge's Opening Doors to Aging Services, providing practical tools to enhance communication and bolster perceptions of nursing homes. Access now.

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Access GSA's Ageism First Aid Today!

Discover Ageism First Aid with The Gerontological Society of America (GSA), home to the National Center to Reframe Aging. Ageism First Aid is your essential first step in understanding ageism and transforming how we perceive aging. This course will reshape your understanding and attitudes towards older people, enhancing both personal perspectives and professional communication. Comprising three comprehensive modules, Ageism First Aid is designed to equip you with the foundational knowledge essential for a career in aging or to enhance your professional development if you are already engaged in this field.

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Caravan Newsletter

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society.

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Check out our News page for previous issues and articles.

About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

Online Community

Facilitators and members of the National Center can login here to access the online community networking platform.

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Climb Aboard the Caravan!

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

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