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Resources

Getting Started

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The Learning Center

In our Learning Center you can find a library of resources, including toolkits, courses, webinars, and podcasts, related to the movement to reframe aging.

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Quick Start Guide

This handy tip sheet reflects the major themes of the National Center to Reframe Aging.

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Best Practices Guide

Use the Communication Best Practices: Reframing Aging Initiative Guide to Telling a More Complete Story of Aging when crafting presentations, press releases, academic papers, letters to the editor, websites, publications, consumer materials, speeches, and other communications. You do not need to be a professional in the field of communication or aging to benefit from this guide.

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Story of Reframing Aging

Download or print this colorful, new flyer that tells The Story of Reframing Aging. This handy resource provides a brief overview of why ageism harms all of us, what ageism sounds like, some suggestions for what you can do to confront the injustice of ageism, and a handy Quick Start Guide that underscores the need to choose our words wisely.

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Frame of Mind Video Series

This video series features 2-minute videos about the reframing aging principles.

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Older Americans Month Resource Guide

The National Center to Reframe Aging and SAGE's National Resource Center on LGBTQ+ Aging teamed up to bring you resources with this guide on how we can all celebrate our diversity as we age.

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How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences

How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences Evidence-based framing guidance is to support care providers, administrators, researchers, policy advocates, and others working to build change.

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Quick Start Guide- Starting With Why

This iteration of the Quick Start Guide reflects the major themes of the National Center to Reframe Aging along with why they are essential to effective framing.

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Election Ageism Guide

There has been an increase of ageist media coverage focused on our elected officials and both Democratic and Republican candidates. This guide will support you to reply to these very public displays of ageism and remind the American public that, like the rest of us, (even) politicians grow in ways that improve their ability to do their work as they get older.

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NEW: Advocacy Quick Start Guide

As advocates, it is imperative that we apply research-informed strategies to advance our messaging. This version of the Quick Start Guide provides a quick tour of examples of themes to avoid and alternatives to advance in your advocacy communications.

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NEW: Talking to Policymakers Script 

This guide offers practical tips for presenting your issue to policymakers, along with a sample script that demonstrates effective, reframed messaging. 

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NEW: Town Hall Script

Town halls are valuable forums for addressing elected leaders and community members about upcoming legislation. Use this resource to prepare your remarks with helpful tips and a sample script that showcases reframed language for age-inclusive advocacy.

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About Us

The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit all of us as we age.

Online Community

Facilitators and members of the National Center can login here to access the online community networking platform.

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Climb Aboard the Caravan!

Caravan is the National Center to Reframe Aging’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Sign up now!

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